Matrix HR Technologies Hiring for Programmatic Operations
Title: Associate / Senior Associate
Department: Programmatic Operations
Experience : 2 to 5 years
DSP worked on : DV360 and TTD
Notice Period : Immediate
Note : Should be flexible working in 9pm -6am Shift
Campaign Implementation (40%)
Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360, The trade desk and other major DSPs
Generate and distribute pixels/beacons for DSPs as required.
Track, measure and analyze early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
Support the Business Intelligence team build a framework to successfully traffic campaigns via API
Manage workflow and responses to ensure agreed deadlines are met and service level agreements are followed and along with executing tasks with 100% accuracy
Work closely with the line manager to manage accounts across a portfolio of clients, supporting across day
to-day campaign management responsibilities Campaign Optimization, Analysis & Reporting (40%)
Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
Ensure campaign pacing status is communicated to your Client Service team.
Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
Generate and deliver client performance reports
Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
Troubleshoot & manage the health of our automated pacing dashboard by working closely with Business Intelligence to identify & fix bottlenecks
Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization
Managing bespoke client reporting dashboards developed by Business Intelligence & ensuring complete data integrity 40% 40% 20% Key Responsibilities Campaign Implementation Campaign Optimization, Analysis & Reporting Strategy Strategy (20%)
Provide recommendations to your Client Services team for use in brief responses.
Present industry updates and campaign optimizations to the Cadreon Activations Team.
Working with your Senior Campaign Manager and Programmatic & Ad Operations Lead execute tests within the DSPs.
Ideally, the candidate should have a Bachelor’s degree with a minimum of 2+ years of hardcore programmatic Ad Ops experience.
Hands on experience of DSP platforms like DV360 and The Trade Desk (TTD). Others would be an added advantage.
Exceptional analytical skills and ability to spot trends in data and generate insights based on that.
Strong knowledge and experience with Programmatic Campaign optimization. Ability to analyze and gather campaign performance insights and perform campaign optimizations.
Ability to investigate, analyze and solve problems as well as clearly communicate results
Strong proficiency with MS excel.
Excellent communication (verbal and written) and documentation skills
Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Strong attention to detail, well organized and possesses the ability to prioritize multiples tasks under pressure
Ability to work collaboratively as part of a cross-functional team.
Knowledge of any of the DMPs, any of the reporting and analytical tools such as Tableau, Dataroma, Taplicks etc. and adserving & ad-verification technology (DCM, Sizmek, IAS, DV, Moat) would be an added advantage.
|Job Category||Programmatic Operations|