Location: Chennai
Experience: 20+ Years
Function: Marketing
Level: Senior Leadership / Head of Marketing
Industry: Real Estate / Commercial / Industrial / Warehousing / Logistics Parks

Key Responsibilities

Marketing Strategy & Leadership

• Develop and implement the overall marketing strategy for Commercial, Industrial and Warehousing projects.
• Create annual marketing plans, budgets, go-to-market strategies and project-specific campaigns aligned with business objectives.
• Work closely with senior management to define positioning, target markets, pricing communication and growth strategies.
• Build a strong marketing function capable of supporting multiple projects and geographies.

Commercial, Industrial & Warehousing Marketing

• Develop differentiated marketing strategies for commercial offices, industrial facilities, warehouses, logistics parks and built-to-suit developments.
• Conduct market assessment to identify emerging demand from occupiers, investors, manufacturers, logistics companies, 3PL players, e-commerce companies and corporate clients.
• Position projects effectively based on location, infrastructure, connectivity, specifications, compliance and commercial advantages.
• Develop compelling value propositions for institutional and corporate customers.

Lead Generation & Business Support

• Drive high-quality B2B lead generation through digital, direct, channel and industry-focused marketing initiatives.
• Partner closely with the Sales, Leasing and Business Development teams to improve the lead pipeline and conversions.
• Design account-based marketing initiatives targeting large corporates, industrial occupiers and institutional clients.
• Track marketing-qualified leads, cost per lead, conversion ratios, campaign ROI and other key performance indicators.

Brand & Corporate Marketing

• Strengthen Casagrand’s positioning within the Commercial, Industrial and Warehousing segment.
• Oversee project branding, corporate communication, presentations, brochures, digital campaigns, outdoor communication and other marketing collateral.
• Ensure consistency in brand messaging across all customer and stakeholder touchpoints.
• Drive PR, thought leadership and industry visibility initiatives.

Digital & Performance Marketing

• Lead digital marketing strategy across search, social media, content, email, performance marketing and relevant B2B platforms.
• Use analytics and customer insights to continuously optimise campaigns.
• Develop digital campaigns targeting decision-makers such as CXOs, Corporate Real Estate Heads, Supply Chain Heads, Logistics Heads, Procurement Heads and Facility Heads.

Market Intelligence

• Track industry trends, competitor developments, leasing activity, customer requirements and emerging micro-markets.
• Analyse demand-supply dynamics across Commercial, Industrial and Warehousing real estate.
• Provide actionable market intelligence to leadership for new project launches, positioning and expansion decisions.

Stakeholder & Agency Management

• Build relationships with IPCs, property consultants, channel partners, corporate occupiers and other ecosystem stakeholders.
• Manage advertising, digital, PR, research, branding and creative agencies.
• Represent the organisation at relevant real estate, industrial, logistics and warehousing forums, conferences and industry events.

Team Leadership

• Build, mentor and lead a high-performing marketing team.
• Establish clear KRAs, KPIs and performance metrics.
• Encourage a data-driven, customer-focused and commercially oriented marketing culture.

Candidate Profile

• 20+ years of overall experience in Marketing, with substantial experience in real estate or allied sectors.
• Strong domain exposure to Commercial, Industrial and/or Warehousing projects is essential.
• Experience in marketing Grade-A commercial developments, industrial parks, logistics parks, warehouses, built-to-suit facilities or large B2B real estate projects will be highly relevant.
• Strong understanding of the Chennai and South India commercial/industrial real estate ecosystem would be advantageous.
• Demonstrated experience in strategic marketing, project launches, lead generation, branding and digital marketing.
• Strong understanding of B2B and institutional customer acquisition.
• Experience working closely with Sales, Leasing and Business Development teams.
• Strong leadership, stakeholder management, negotiation and communication capabilities.
• Ability to translate market intelligence into actionable business and marketing strategies.

Educational Qualification

MBA / PGDM in Marketing from a reputed institution preferred.

A Bachelor’s degree in Marketing, Business Administration, Engineering, Architecture or a related discipline with substantial relevant industry experience may also be considered.

Key Competencies

Strategic Marketing | Commercial Real Estate | Industrial Real Estate | Warehousing & Logistics Parks | B2B Marketing | Go-to-Market Strategy | Project Positioning | Lead Generation | Digital Marketing | Brand Management | Market Intelligence | Corporate Communication | Stakeholder Management | Budget Management | Team Leadership

Success Measures

Success in this position will be measured through:

• Qualified lead generation and pipeline contribution
• Marketing contribution to leasing/sales closures
• Project and brand visibility
• Campaign effectiveness and ROI
• Market penetration within targeted corporate segments
• Digital performance and customer engagement
• Effectiveness of project launches and go-to-market campaigns
• Development and performance of the marketing team